What should Instant valuations do?
A great Instant Valuation tool should do more than generate curiosity – it should generate leads.
Looking at 12 months of data across our client base, the median results show that 69% of visitors who start an Instant Valuation Report journey go on to provide their property address, and an impressive 19% complete the entire form.
The numbers
To put that into perspective, industry benchmarks suggest that many real estate and lead-generation forms convert in the low single digits, while even high-performing landing page forms typically achieve completion rates in the low-to-mid teens. Our figures consistently outperform those benchmarks.
Why? We believe it's because the experience gives users genuine value before asking for anything in return.
Rather than presenting a series of questions with little context, the Instant Valuation Report continually feeds useful, relevant property insights back to the homeowner as they progress. This creates a sense of momentum and demonstrates the quality of the final report from the outset.
The results
As a result, users are far more invested in the process by the time they reach the most challenging stage of any lead-generation journey: entering their contact details. Instead of feeling like they're being asked to give away information, they've already seen enough value to feel the report is worth completing.
The data suggests that when homeowners can see the benefit building in real time, they're much more likely to stay engaged and complete the journey.
For more about the Bricks&Logic Instant Valuation Report, read our previous blog Bricks&Logic Valuation.
In the following case study, we describe how an independent broker agent achieved instant lead generation using the Bricks&Logic Instant Valuation Report.
Instant Traction: How a New Agent Generated 99 Leads Overnight
And in another example, Tom Willams of Ellington Green, Swansea highlights the huge improvement to his business within a couple of weeks.
21 Valuations in Days - Not Weeks
Please get in touch via email to find out more about how our Instant Valuation Report can benefit your website.
