Bricks&Logic Privacy and Cookie Notice
Last updated 11th July 2023
1. Introduction
Who are we?
We are Urban Markets Limited, a company registered in England and Wales under number 11113204 with its registered office at 5th Floor, 10 Finsbury Square, London EC2A 1AF. Where we decide the means or purpose of processing your personal data, we are the “data controller."
What’s this notice about?
This notice explains how we process personal data, as a data controller, when providing our services through bricksandlogic.co.uk/.com (our “Website”).
We may also process personal data as a data controller when working with estate agents and other partners, as part of providing our services to them, as explained later in this policy.
We update this notice from time to time, please check back in on a regular basis.
What are your rights?
You have the following rights, although these rights may be limited in some circumstances:
- Ask us to send a copy of your personal data to you or someone else
- Ask us to restrict, stop processing, or delete your personal data
- Object to our processing of your personal data
- Object to use of your personal data for direct marketing purposes
- Ask us to correct inaccuracies in your personal data
If we rely on consent to process data, or send direct marketing, you can withdraw consent by email to the email address below.
How do you contact us?
If you have any questions concerning this notice, including how you can exercise your rights, please contact us at: contact@bricksandlogic.com
If we can’t resolve your issue, you can also get in touch with the Information Commissioner’s Office: https://ico.org.uk/concerns (or if you live in a European country other than the UK, you can submit a complaint to the supervisory authority in your country).
2. Your personal data and how we use it
Enquiry Data
We process the following information so that we are able to collect, record and properly respond to your enquiries:
- Name
- Job title, employer/company
- Physical address
- Contact information (such as email address and telephone number)
- Any other information you submit as part of your enquiry
How we use it
We process this information because it is necessary for the purposes of our (and your) Legitimate Interests, being our and your legitimate interests in us being able to respond to your queries.
Sources and recipients
We collect this data directly from you.
If you request a valuation from our estate agency partners, we will also share the information you provide with a suitable agent, so they can respond to your request.
User Account Data
We process the following information to provide access to our platform:
- Name, username, password
- Contact information (such as email address and telephone number)
How we use it
We process this information to perform our contractual obligations in providing our platform in accordance with the agreement between us.
Sources and recipients
We collect this data directly from you.
Updates & Direct Marketing
We process the following information for marketing and informational purposes:
- Name
- Contact information such as physical or email address and telephone number
- Company name
How we use it
We use this information to send you promotional materials and other materials that may be of interest to you, including information about us, our services, events, or general promotions.
Legal Basis
For direct marketing by email, we either rely on your consent or, if you are a company, on our legitimate interests in developing our services and growing our business.
Where we use this data to provide other information such as changes to our policies, terms or other administrative information such as reminders, technical notices and security alerts, we do so either to comply with our legal obligations, or on the basis that it is in our legitimate interests to ensure that any changes to our terms and other such technical updates are communicated to you.
More Information
You can unsubscribe or opt-out from receiving these communications at any time by clicking the “unsubscribe” link in the email.
Sources and recipients
We collect this information from you and do not share it with third parties
Property Data
We process the following information when you share information about your property:
- Property address
- Details including layout, features, and its condition
- Contact information (such as your name, email address and telephone numbers)
How we use it
We use this information to either:
(a) perform our contractual obligations to you or take steps at your request prior to entering into a contract, for example to provide valuation services;
(b) improve our products and services, by adding information about more properties to our database – we undertake this activity on the legal basis of our legitimate interests and those of our partners and users, in improving the accuracy and completeness of our property listing data (we do not make your personal data available to other users of our Website, only the non-personal data relating to your property).
Sources and recipients
We either collect this data directly from you through our Website or it is provided to us by our partners such as your estate agent when they use our services to help them provide their own services to you.
Where you request a valuation, we share this information with estate agency and similar partners who are able to provide a more detailed valuation.
Analytics
(data about how you interact with our Website and services):
- browser type and version, IP and MAC address, approximate location and time zone, access logs, device type, operating system, & other information provided by browser or device;
- use you make of our Website and services, including URLs and content you visit, details of properties you have added to your dashboard, and properties you have viewed and searched for; language preferences, clickstream to, through and from our website, date and time, page response times, errors, length of visits to pages, interaction (such as scrolling, clicks and mouse-overs) data, and methods used to leave our site;
- error reports generated if there are problems with our Website or services.
How long we keep it
After 26 months underlying data is deleted, but we may retain aggregated statistics generated from that data which are anonymous.
How we use it
We use software to collect analytics data about users of our Website, capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. Similar cookies are also used to track the success of LinkedIn or Facebook marketing campaigns (such as whether a particular post or advert led someone to visit a particular page on our Website).
We also use this information to understand how people use our sites, where they come from, which devices and operating systems they use, how they interact with our Website, and to help improve and maintain our Services.
Legal basis
We process analytics data if you have given your consent.
We may aggregate and anonymise this information and use that aggregated data for other purposes such as reporting on trends in the usage of our Website and services.
More information
You can find out more about how Google processes analytics data by clicking here.
You can withdraw your consent for Google analytics by using the following link: Google Analytics.
For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
You can find out more about Mixpanel’s processing of personal data here: Privacy Policy | Mobile & Web User Analytics | Mixpanel.
More information about Facebook and LinkedIn marketing analytics is available here: Meta Privacy Policy; LinkedIn Privacy Policy.
Sources and recipients
We use Google Analytics, Mixpanel, Facebook, LinkedIn Microsoft Clarity and Microsoft Advertising to collect this data from you.
3. Cookies, analytics and similar technologies
Cookies, pixels and other technologies store and access data on your device to help websites and apps work. This table explains their purpose, how long they last, and who else can access their data. We get your consent to use them unless they’re essential for our sites, apps or services.
Most browsers allow control over cookies, for more information: Google Chrome | Microsoft Edge | Mozilla Firefox | Microsoft Internet Explorer | Opera | Apple Safari.
| Cookie/data | Duration | Purpose | Access | |
|---|---|---|---|---|
| Google Analytics | Duration of visit to the Website | To track your behaviour on our Website and improve its performance. | We use Google Analytics. and you can access their privacy policy. | Non-essential |
| Mapbox | 1 year | Required to provide map functionality | Not shared with anyone other than us. | Essential |
| Ajs_anonymous_id | 1 year | Used to identify returning users, for the purpose of understanding whether users come back to our website, and to assist with improving our website and services. | This data is attached to usage analytics events which we track using Google Analytics and Mixpanel. | Non-essential |
| Bnl_user_id | 90 days | This is used to monitor whether logged-in users view reports. | Not shared with anyone other than us | Essential |
| Microsoft Clarity cookies | 1 day | Used to track where users click on our webpages, so we can diagnose problems with our website. | We use Microsoft Clarity to track these events. | Non-essential |
| Cookie Consent | 1 year | Used to record whether a user has given consent to the use of cookies | Not shared with anyone other than us | Essential |
| Auth0 | 1 day | Used to keep you logged in | Not shared with anyone other than us | Essential |
| User-id | 1 year | Used to confirm that you have seen our terms and conditions | Not shared with anyone other than us | Essential |
| ajs_user_id | 1 year | Used to identify when an anonymous user becomes a logged-in user, to understand their journey through our website so we can monitor and improve our products and services. | Not shared with anyone other than us | Essential |
| LinkedIn and Facebook analytics | 100 days | These cookies are used to monitor the performance of our advertising campaigns, as discussed further in our privacy policy above. | We use LinkedIn and Facebook for this monitoring. | Non-essential |
4. Storage, transfers and disclosure
Retention
We hold personal data for as long as it is necessary to continue to retain that personal data to achieve the relevant purposes (taking into account the amount, nature, and sensitivity of the personal data, the potential risk of unauthorised access, and legal requirements).
Storage & Transfers
The personal data described in this notice is generally stored in the United Kingdom. Where we transfer personal data internationally, we will implement appropriate measures (where required by data protection laws) in order to safeguard such transfers. For more information drop us a line using the contact details at the start of this notice.
Disclosure
We may disclose your personal data:
- Where required by law, government, competent authorities or the courts or to establish, exercise or defend our legal rights, and for the purposes of preventing crime and fraud (for example, we may share personal data with our professional advisors, investigators, or credit reference agencies).
- With suppliers and subcontractors, as necessary for the purposes set out in this notice.
- With other members of our corporate group and our international network of partners.
- If involved in an investment, merger, acquisition, or sale of our organisation or assets, personal data we hold may be shared on the basis of the legitimate interests of us, our shareholders, customers and other parties to a transaction, unless those interests are outweighed by prejudicial impacts upon you.