Instant Traction: How a New Agent Generated 99 Leads Overnight
featuring Matt Vann at Keller Williams
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Instant Traction: How a New Agent Generated 99 Leads Overnight
featuring Matt Vann at Keller Williams
22nd April 2026
Matt Vann went from zero database to 7 valuation leads in just 3 days. A targeted, data-driven marketing strategy generated 92 additional high-intent prospects ready for follow-up.
About Keller Williams
Matt Vann Property was founded to offer a more personal approach to selling homes in west Cambridgeshire villages such as Papworth Everard, Cambourne and St Ives. With a background in marketing and sales, Matt helps homeowners present their properties at their best, reach the right buyers and negotiate the strongest outcome.
As a brand new agent entering the industry, Matt was starting completely from scratch—with no existing database, no pipeline, and no brand presence in his local market.
Like many new estate agents, the challenge was clear: generate valuation leads quickly, build momentum from a cold start, and create early opportunities to win instructions and drive revenue.
The Solution
Having joined Bricks and Logic just 3 weeks ago, Matt followed a structured, consultative onboarding approach designed to accelerate lead generation and market visibility from day one.
By combining multiple tools—including social media marketing, heat map data insights, and the instant valuation tool—Matt was able to launch targeted campaigns designed to attract high-intent homeowners and identify active areas of opportunity.
The strategy focused on:
Driving engagement through targeted social media content
Using heat maps to pinpoint high-activity areas
Capturing demand via instant online valuation tools
This multi-channel approach enabled Matt to not only generate immediate inbound interest, but also build a scalable system for ongoing lead generation and nurturing—critical for a new agent building a pipeline from zero.
The Results
Within just 3 days, Matt achieved rapid early traction:
7 inbound valuation leads generated from a cold start
92 incomplete leads captured, all showing clear intent and ready for nurturing
Multiple valuation appointments already lined up, with properties expected to come to market
The volume of incomplete leads gives Matt a significant competitive advantage—allowing him to engage potential vendors early, often becoming the first agent they speak to, and increasing his likelihood of winning the instruction.
With a growing pipeline and multiple opportunities progressing, Matt is already building momentum and future revenue visibility within his first few weeks in the industry.
