Ellington Green used a data-driven strategy to generate 21 valuation opportunities in 14 days, building a scalable pipeline and boosting visibility in Wrexham’s competitive property market.
About Ellington Green
Ellington Green is a growing independent estate agency based in Wrexham, founded by Josh and Tom. As a new agency in the local property market, their goal was to generate consistent valuation leads, increase brand awareness, and compete with established high street estate agents.
The Challenge: Generating Estate Agency Leads in Wrexham
Five months into trading, Ellington Green faced common estate agency marketing challenges:
No consistent pipeline of property valuation leads
High marketing spend with minimal return on investment
Underperforming Google Ads and paid property marketing campaigns
Low inbound enquiries from homeowners looking to sell
No predictable or scalable lead generation strategy
Despite investing in multiple marketing channels, they struggled to generate reliable estate agent leads in Wrexham, limiting their ability to grow.
The Solution: Data-Driven Estate Agency Marketing Strategy
Ellington Green partnered with Bricks & Logic to implement a modern, data-driven estate agency marketing strategy focused on visibility, engagement, and conversion.
The approach included:
Using Bricks & Logic data and heatmaps across social media platforms to create highly relevant, local property market content
Implementing a high-converting instant online valuation tool to capture seller interest and generate qualified leads
This strategy allowed Ellington Green to attract motivated sellers, increase engagement, and build a predictable valuation pipeline.
The Results: Estate Agent Lead Generation in 14 Days
Within just 14 days of launching the campaign:
21 property valuation opportunities generated
86 homeowners completed the online valuation form
A fully established, consistent estate agency lead generation pipeline
Increased visibility in the Wrexham property market
These results demonstrate how quickly a targeted estate agency marketing strategy can generate valuation leads and accelerate growth.
What Happens Next: Scaling Estate Agency Growth in Wrexham
With a strong pipeline now in place, Ellington Green’s next steps include:
Converting valuation leads into property listings and instructions
Scaling lead generation through targeted paid social media campaigns
Strengthening their brand to become a leading estate agent in Wrexham
Building long-term, predictable growth through consistent marketing
Conclusion: A Scalable Estate Agency Marketing System
Ellington Green’s success highlights how estate agents in competitive markets like Wrexham can generate consistent valuation leads by adopting a modern, data-led marketing approach.
By combining social media engagement, local property insights, and high-converting valuation tools, they transformed their business from having no pipeline to building a scalable and predictable lead generation system.
Partnering with Bricks & Logic enabled them to take control of their growth and compete with established agents in the local property market.
