Digital Property Reports

You have probably seen it at either your own or a friend's house: a stack of branded reports from Estate Agents, sitting on a coffee table and destined for the recycling bin. None of these reports have caught the potential vendor's attention, making them feel like a waste of paper and time. Recently, there has been a growing demand among Estate Agents for a more digital approach, aimed at improving the customer experience while also being more environmentally friendly. This need for digitisation aligns with Rightmove's recent announcement they will be launching the "Track My Property" valuation tool, acknowledging “more and more home-owners now expect a quick way to get an online valuation for their property”.

The need for digitisation in the property market led to the development of the Bricks&Logic platform. We recognised that current methods of understanding and communicating property values needed to be upgraded to meet the demands of both the public and professionals in an increasingly digital age.

The Bricks&Logic platform is a free tool that helps the public understand the value of their property and current trends in the property market. We achieved this by incorporating advanced statistical and data science approaches to create market leading property indices, which are displayed on visually appealing heat maps and individual property information. Additionally, we built a suite of tools on top of this platform to enable professionals to communicate all aspects of property to vendors in an efficient and effective manner.

In a nutshell a research platforms needs a summary tool, somewhere you can give a comprehensive overview of a property and its market value. Including information such as property valuations, recent sales history, local market trends, demographics, and other relevant data points. Being able to do this quickly and easily and in a form that is digestible is key to adding value to a client.

There are several advantages to using a digital and interactive property report over a traditional paper-based report when providing a summary of a property's information, including:

1. Increased accuracy: Digital property reports can be updated with current data, ensuring that the information provided is accurate and up-to-date. This is in contrast to paper-based reports, which may be outdated within days of being delivered to the vendor.
2. Greater detail: Digital property reports can be interactive meaning fields collapsed not overwhelming the reader  allowing for a more comprehensive overview of a property.
3. Improved visualisation: Digital property reports can include interactive features such as maps, charts, and graphs that help to visualise the data and provide a more engaging and informative experience for the vendor.
4. Videos: Digital property reports can embed videos which have recently become a popular tool for marketeers to capture audience attention and engagement, with creative visuals and storytelling techniques being used to effectively convey brand messaging.
5. Convenience: Digital property reports can be accessed easily online and can be shared quickly and efficiently with vendors. This eliminates the need for printing and physically delivering paper-based reports, saving time and reducing costs.
6. Sustainability: Digital property reports are more environmentally friendly than paper-based reports, as they eliminate the need for printing and transportation, reducing paper waste and carbon emissions.

See the below video for a sneak peak of some of the features of the interactive digital property reports Bricks&Logic provide.

The Bricks&Logic platform is a digital solution that meets the changing demands of clients and professionals in the property market. In today's world, clients expect digital products, and traditional paper-based methods are no longer sufficient. This shift towards digitization is evident in the property market, with Estate Agents and other Property Professionals increasingly turning to digital tools to improve their customer experience.

The Bricks&Logic platform offers a range of digital tools, including the Digital Property Report, which provides a comprehensive overview of a property's information, including property valuations, recent sales history, local market trends, demographics, and other relevant data points. The report is interactive, visually engaging, and provides greater detail than traditional paper-based reports.

If you would like to find out more about the Bricks&Logic Digital Property Reports or how else Bricks&Logic could help your business please book a demo via our professional page.

Author: Michael Joyner, Chief Data Scientist, Bricks&Logic