An industry slowing digitising
A new property on the market is invariably inundated days later by a pile of agent marketing materials. Several firms use data scraped from Rightmove and Zoopla to inform their clients that a property has listed and facilitate the sending of letters to convince the owner to switch to their ‘market-leading and innovative agency’.
These reports rarely capture the potential vendor's interest, leading to a full recycling bin.
In recent years, new technology has allowed a modernised approach to customer education with digital reports now available in many industries. As homeowners become increasingly digitally native, Estate Agents have begun to move with the times and adapt their approach.
Interestingly, even industry behemoth Rightmove have joined the rush, launching their "Track My Property" valuation application, which recognises the growing demand among homeowners for a quick and convenient way to obtain an online property valuation.
The Bricks&Logic Platform
The growing need for digitisation in the property market inspired the creation of the Bricks&Logic platform. We recognised that traditional methods of understanding and communicating property values needed to evolve to meet the expectations of both the public and professionals in today's digital landscape.
The Bricks&Logic platform is designed to help the public better understand property values and stay informed about current market trends.
We accomplish this by integrating advanced statistical and data science techniques to develop industry-leading property indices, which are presented on visually engaging heat maps and detailed property information pages.
In addition, we developed a suite of applications built on this platform, enabling professionals to efficiently and effectively communicate all aspects of property to vendors.
See Fig. 01.
The Bricks&Logic Digital Property Report
A digital and interactive property report offers several advantages over traditional paper-based reports when summarising property information.
Examples Include:
- Increased accuracy: Digital property reports can be updated with current data, ensuring that the information provided is accurate and up-to-date. This is in contrast to paper-based reports, which may be outdated within days of being delivered to the vendor.
- Greater detail: Digital property reports can be interactive. This means that information can be summarised so as not to overwhelm the reader but expanded when that reader wants more detail (Fig. 02).
- Improved visualisation: Digital property reports can include interactive features such as maps, charts, and graphs that help to visualise the data and provide a more engaging and informative experience for the vendor (Fig. 03).
- Videos: Digital property reports can embed videos which have recently become a popular application for marketeers to capture audience attention and engagement, with creative visuals and storytelling techniques being used to effectively convey brand messaging (Fig. 04).
- Convenience: Digital property reports can be accessed easily online and can be shared quickly and efficiently with vendors. This eliminates the need for printing and physically delivering paper-based reports, saving time and reducing costs.
- Sustainability: Digital property reports are more environmentally friendly than paper-based reports, as they eliminate the need for printing and transportation, reducing paper waste and carbon emissions.
Conclusion
The Bricks&Logic platform is a digital solution designed to meet the evolving needs of clients and professionals in the property market.
As the demand for digital products continues to rise, traditional paper-based methods are becoming increasingly inadequate. This shift towards digitisation is particularly evident in the property market, where Estate Agents and other Property Professionals are adopting digital applications to enhance the customer experience.
The Bricks&Logic platform offers a suite of digital tools, including the Digital Property Report, which delivers a comprehensive overview of a property’s details—covering valuations, recent sales history, local market trends, demographics, and other key data points. These reports are interactive, visually engaging, and provide more in-depth information than conventional paper-based reports.
To learn more about Bricks&Logic Digital Property Reports or explore how Bricks&Logic can support your business, please book a demo through our professional page.
