Using property search activity data, estate agents can target postcodes more likely to produce future listings, improving valuation lead generation efficiency.
About Madip Sihra Property
Mandip Sihra is an independent estate agent focused on delivering expert valuations and proactive marketing strategies to generate new instructions and help homeowners achieve the best possible outcome when selling.
Most estate agents rely on blanket canvassing and mass direct mail to generate valuation leads. The challenge is knowing where prospecting is most likely to convert into instructions, leading to wasted time and inefficient marketing spend.
The Solution
Using Bricks&Logic's website activity data, Mandip identified postcodes and developments showing higher levels of property-related search activity.
While individual searches do not indicate that a specific homeowner is preparing to sell, aggregated data reveals a stronger signal: properties searched on the platform are approximately 2.5 times more likely to be sold within the following 4–13 months.
This makes website activity a valuable indicator of areas where future market activity is more likely to occur, enabling more targeted prospecting.
The Results
Rather than canvassing entire areas, the agency focused direct mail campaigns on locations showing elevated search activity.
Outcomes
Around 3 valuations generated from every 200 targeted letters
More focused and cost-effective prospecting
Better identification of high-potential postcodes and developments
Reduced reliance on blanket canvassing
Increased confidence in data-led marketing decisions
Conclusion
Bricks&Logic website activity data does not predict individual sellers. However, when viewed at postcode or development level, it provides a statistically significant signal that helps estate agents identify areas with a higher likelihood of future listings and generate more targeted valuation opportunities.
