Win the first instruction and then turn your buyers into sellers
featuring Ben Howarth at Redroots
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Win the first instruction and then turn your buyers into sellers
featuring Ben Howarth at Redroots
12th March 2026
Ben describes how Bricks&Logic digital property reports help him throughout the cycle, from winning new valuations, through to instructions and agreeing sales.
About RedRoots
Ben Howarth offers his bespoke one-one service as part of the Redroots network throughout Scawthorpe and the surrounding areas and is here to help serve his clients from the start to the finish of their home moving journey.
Founders, Stephen and Matthew Geer created RedRoots out of a frustration with their own experience with traditional Estate Agents and are spearheading a much needed change to estate agency across Doncaster, Wakefield, Pontefract and Barnsley.
Ben was looking to stand out in an increasingly competitive estate agency market, where winning instructions often comes down to marginal differences in presentation and credibility.
He needed a way to generate more valuation leads, improve his valuation-to-instruction conversion rate, and position himself as the clear first choice before competitors even had the opportunity to pitch.
Like many agents, Ben was also facing the challenge of competing too late in the process—often being brought in as one of multiple agents—limiting his ability to control the narrative and win the instruction early.
Our Solution
Working closely with Bricks and Logic, Ben implemented a consultative, data-driven valuation strategy designed to both attract new valuation leads and convert more instructions at the first appointment.
Using the platform’s dynamic, data-rich digital reports, Ben is able to deliver highly visual, insight-led property valuations in real time. This not only elevates the quality of his appointments, but positions him as a trusted expert from the outset—helping to build confidence and influence decision-making on the spot.
Crucially, the strategy extends beyond valuations. By sharing branded digital reports with his database of potential buyers, Ben is unlocking a powerful secondary lead generation channel. These reports are prompting engagement from homeowners who were previously inactive, enabling him to generate valuation leads as a direct by-product of buyer activity.
This dual approach—combining high-impact valuation presentations with ongoing digital lead generation and nurturing—is creating a more consistent and scalable pipeline of instructions.
Results
Within just 3 weeks, Ben has achieved immediate and measurable success:
Consistently “wowing” vendors at the initial valuation, creating a standout first impression that drives instruction decisions
10 high-intent inbound valuation leads generated
8 additional incomplete enquiries captured and actively nurtured
3 new property listings secured, delivering £9,000 in pipeline value
Alongside this, Ben has multiple valuations forward booked, with further opportunities progressing through his pipeline—demonstrating sustained lead flow and future revenue potential.
By leveraging Bricks and Logic, Ben is now able to:
Win more instructions, earlier in the sales cycle
Differentiate clearly from competing estate agents
Build a predictable, high-quality pipeline of valuation leads
The result is a more proactive, data-driven approach to estate agency—where stronger first impressions, smarter lead generation, and better conversion combine to drive consistent business growth.
"Bricks&Logic is fantastic. I use the data and reports live on my iPad in the vendors living room and further motivate my buyers by giving them beautifully branded reports which have won me further instructions!
I am excited to explore many more ways of using this fantastic platform."
